Tripura Tourism has taken a significant step to boost the state’s tourism profile by releasing a new promotional video featuring the cricketing legend Sourav Ganguly. The video, which showcases the diverse and rich cultural heritage of Tripura, aims to attract tourists from across the country and beyond.

Sourav Ganguly, fondly known as ‘Dada’ by his fans, brings his charisma and widespread appeal to the campaign, highlighting the unique attractions that Tripura has to offer. The promotional video, which has been shared across various digital platforms, beautifully captures the essence of the state, blending its historical, cultural, and natural treasures.

The video opens with stunning aerial shots of Tripura’s lush green landscapes, pristine lakes, and majestic hills. Ganguly is seen exploring some of the state’s most iconic sites, such as the Ujjayanta Palace, Dumbur, Chabimura.

The collaboration between Tripura Tourism and Sourav Ganguly is expected to significantly impact the state’s tourism sector. With Ganguly’s immense popularity and credibility, the campaign is poised to reach a wide audience, generating interest and curiosity about Tripura’s attractions.

The promotional video not only aims to increase tourist footfall but also to create a positive and lasting impression of Tripura as a vibrant and welcoming destination.