Adarsh Matrityo Abhiyan (Ideal Motherhood Campaign) is starting from 1st July and will continue till July 15.

The ideal motherhood campaign will provide protection to all pregnant mothers and make them aware of pregnancy issues and ways to deal with them in various ways.

Besides, the campaign will advise pregnant women about institutional delivery as well as promote relevant matters.

The campaign will also focus on facilitating proper vehicles for pregnant mothers in all the places where communication problems exist. It would help pregnant women to visit the nearest hospital and obtain the delivery facility.

NHM Director of Tripura, Siddharth Shiv Jaiswal said this at a press conference on Wednesday.